Clifford Ford Jr. was pretty sure he was being pranked when he got a call in early January telling him he’d won a contest and that he could choose a nonprofit organization to receive a $10,000 donation in his honor.
The 75-year-old from Morton, Washington, knew there was no such thing as free money.
Ford worked most of his life as a logger: a burly, bearded, self-described “tough son-of-a-gun” who could do just about every job in the woods, from setting chokers (cables used to haul logs) to driving lumber trucks. He asked the caller to contact his daughter, who quickly realized she was talking to Dan LeBlanc, vice president of Customer Experience for TCC, a Verizon authorized retailer where Ford had bought a phone — and that it was no prank.
It turned out that Ford had won a contest TCC created to reward its customers and strengthen the communities where it does business. Customers across the U.S. enter by opting in to receive the company’s text messages. Every quarter, one lucky winner gets a call like the one received by Ford, who entered the contest late last year after buying a phone at a TCC store in Centralia, Washington.
The call “was a real shocker,” said Ford, but it only took a minute for him to decide that the donation would go to Fred Hutch Cancer Center.
“Where else would I want to give the money,” he asked, “other than the place that saved my life?”
What LeBlanc didn’t say — what Ford wouldn’t learn until he came to Fred Hutch to present the check — was that the contest, called Get10Give10, also included a prize for him.